With this video, we learned that planning, preparation and excess footage of a variety of shots is essential to the development of a good music video; to have little footage can bring trouble in the likely event that some footage cannot be used due to ill lighting, camera movements and shakiness, as well as just poor composition or capture.
It is also apparent from our video that not only planning the sequence of events, but having a lot of time to film them is key, as we were short on time on the day of filming. We should have also taken into account the surroundings, as it was hard to lip-sink with bystanders and spectators, as well as hear the music without causing a lot of noise, though the lighting was good for the editing; we didn't need to colour correct any scenes.
For the editing, we decided to follow the existing Ed Sheeran's "Sing" music video conventions, with basic switching between faces and activity, as well as a mixture of close ups, mid shots and long shots for the applicable actions at each point in the song to the best fit.
The editing could have been much better if we had more reliable and usable footage; we had to reuse some as well as place some clips in that were worse or just completely unlike what we wanted due to lack of footage to fill the song.
The editing could have been much better if we had more reliable and usable footage; we had to reuse some as well as place some clips in that were worse or just completely unlike what we wanted due to lack of footage to fill the song.
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