Question 4

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Question 3

Question 3

Question 2

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Music Video


My music video follows many conventions of the Indie genre, but also challenges them in more ways than one. There aren't many music videos that are shot entirely in first person, and those that are (which I have found so far), such as The Stampede by Biting Elbows and Prodigy's Smack my Bitch up, have shown to be of the heavier genres of music. My video immediately challenges this convention of the genre, though the plot is very cliche in it's rawest form, making the documentation of my narrative the main difference between my video and others of the genre, such as the calm editing of Lisa Mitchell's Neopolitan Dreams or Coin Laundry. My target audience however is slightly different I feel, as the Indie music I used (CloZee's Eyes in Eyes) as it has a faster pace at times where the music takes an electronic turn, which allows for my editing to speed up in pace at times. As well as this, my music and video alike have a certain tension about them, the lyrics having connotations to deceit, lying, falsity, anger and despair, which is leaning towards the darker side to the Indie genre, possibly justifying the use of a first person POV as well as my editing pace, though there are definite visual similarities and thus conventions that I follow, such as the locations, dreaminess and colours used. Although not conventional, I feel that the use of my camera is not only an interesting new take on the genre, but allows for a stronger emotional connection to the character due to literally living the story alongside them and experiencing the troubles he does and having as good an idea on the plot as he does, bringing heightened empathy to the emotional plot (The Prodigy's music video is quite controversial as a warning).

I haven't really used any sounds or major props as I strived for realism, letting the music and visuals alone tell the story. However, I did construct a missing poster, but aside from this no extra props were used (as in, nothing that I don't use every day or week) due to the realism I wanted. However, my bike and helmet were used very often to get from location to location and for filming; I eventually started using the camera mount on my helmet to film even indoor scenes due to the ease of it and realism of using both hands without an intricate and flimsy hat or fixture that could fall off and damage my equipment during scenes where I had to move fast or fall. As for lighting, I used natural light primarily due to the budget and was very unhappy about the indoor lighting's quality during post-production as there was not a lot we could do about the yellow hue without actually removing the blinds on the window but not much was actually shot indoors. The use of natural lighting and outdoor filming and locations is definitely conventional of the genre, as most Indie music similar to the track I used is filmed with very natural light in woodland locations to allow for that soft visual theme, whereas heavy metal may be filmed in a dark factory or synthetically lit room (a generally darker environment when compared to the Indie genre, essentially). I think that I went against conventions in the sense that I didn't use many props or extra sounds, as I wanted it to be a natural filming process, almost a normal documentary of someone's life in the span of a few months so I felt that too many props may spoil this and make it feel too set up, the bow was arguably a prop however archery is something that I do very often so I ended up classing it as an 'everyday prop' and filmed it purely experimentally opposed to with a plan.

Referring to my target audience was always a prominent goal. As well as tuning the aesthetics, editing and plot towards the target audience I also brought in some elements of issues that people in the target audience may be experiencing, for instance the way someone feels when they are mentally or emotionally unstable from a traumatic event, or the loss of a relationship, and how it does get better with time, as well as the mindset of someone recovering from issues like these. The use of first person filming once again assists here, as we get a first person view into the mind and actions of someone going through these issues raised, and speaks directly to the audience about these very real issues regarding loss and relationship diffic

ulties. Sexuality, gender and love are not particularly present as I felt that the sexuality and gender of the characters were not particularly important to show the meaning of the video. A lot of Indie songs focus on these issues, though the song I used challenges the bright side to these issues and works with the visuals to show a deep analysis into what issues regarding love and loss can actually be like opposed to the stereotypical love song revolving around loss of a relationship and possibly reforming the relationship, whereas mine is a tragedy that still ends with heartache. Although love is a feature here, it is not focused upon lyrically or action-wise apart from the beginning before the conflict arises.

My narrative structure challenges conventions quite drastically at times. It's a linear narrative which is fairly natural, however when the delusions arise the character has flashbacks and loses time, as well as space, as the plot develops. So although the narrative is linear, we have seemingly random narrative ellipses and flashbacks, distorting our grasp on when and where things are happening, whereas the biased narration makes us question the whole way through whether or not anything that happens is actually real, giving it elements of both a linear and fragmented narrative. Lastly, we are also shown an ending that summarizes the fate of the lost character, however (as shown by my feedback) due to the nature of the plot and the confusion of it the audience are encouraged to bring their own ideas to it and interpret the plot as what they want to believe, leaving it as a mixture of both a closed and open ending due to the ambiguity of everything that happened leading towards the ending. This is not exactly unconventional, as a lot of Indie music is slightly conceptual in it's narration which leaves things open to debate, though the sheer ambiguity of the plot could be argued towards being unconventional depending on how the audience interprets the events that played out. The editing was also notably jumpy, which adds to the emotion of the narration, as well as involving the character with the music as much as possible to enthrall the audience which is not the 'stereotypical Indie' way of presenting a narrative as most will use slow edits and pans, and will try to capture the dreamlike state more than the delusional state that my video seems to have captured.

Ancillary Products

The magazine advert was very simplistic, and followed quite a few of the conventions of a magazine advert and the Indie genre's representation in general. To begin, it was the standard A4 size, and spanned the whole page with no borders or cropping needed, and was printed with a gloss finish. The layout was also very similar to many existing magazines of this genre and others, being split into three parts essentially, though more theoretically than literally and being used mainly for measurement and clean, organised layout.

The colours used are associated heavily to the parts of the Indie genre (the genre itself is quite large so defining it precisely is often hard, though I believe that I have come close from my research), the prominent blue and white colour palette reflecting natural themes and bearing connotations towards peace, the ocean, sky, cleanliness and dreams. My research into the genre has brought many ideas to my products, notably the colour  and texture seen here; although there is no present tone of brown or green as conventionally shown in some Indie products, I felt that it would make seeing the text very difficult even with higher contrasting font, so this image shown in the video was used as the background, and drew towards the dreamlike state present with many Indie themes. I believe that the colour palette used for the Advertisement defies conventions in places, as a lot of Indie adverts feature more colour, prominently browns and yellow colours to convey symbols of nature and light, however my music video's plot does not necessarily have a happy feel about it, so this choice is fitting in this aspect. However, the layout, colour, text and images are affected by the sub-type of the genre (soft rock, electronic, trap, acoustics), as well as the nature of the actual album, including video; mine being a narrative/conceptual piece (though primarily narrative driven), as a lot of Indie advertisements feature the artist though mine lacks the performance elements for this so it would be ill fitting towards the Digipak and Music Video alike to make this choice, though one definite idea is that it fits the convention of being quite minimalist, though genres other than Indie actually follow this idea to highlight the main points and purpose of actually putting the advert into a magazine: To sell their music and deliver information in the most convenient and appropriate way.

The text used was created with PhotoShop's brush tool, and was chosen to have a rough informal feel. To give text a personality like this was intentional, being put in place in order to convey the tone of the music; to have sharp, jagged text with red, black and brown colours and a metallic texture would convey that the music involved with this advertisement was of the Metal genre. To ensure that my text could be associated to the Indie genre I made sure that there was a single-handed natural feel about it, as if the artist had alone created this, much like their music, and that it fit the convention of Indie music often being quite personal and emotive. To do this, I had the text white to stand out yet compliment he blue while retaining the soft colour palette, selected a brush that was quite realistically like an actual paintbrush and made sure not to retry and perfect it too many times. The Indie genre is quite humble, personal, quiet and natural, so to follow this convention I chose to make sure that the text could be interpreted by the target audience as Indie, much like the rest of the advertisement which would in turn lead to a successful house style and Indie theme recognizable to most of my target audience. Furthermore, the title of 'EYES' is relevant to the song, has connotations with deceit, perception and again a personal link. It also summarizes the music video's plot and style of editing/filming and so felt incredibly relevant as well as retaining the minimalist nature I wanted to uphold which seems to be so crucial to the Indie genre as a convention. Not only this, but I also made the texture from the background spill into the text so as to allow for some integration between the two, as not only is it good to incorporate these separate entities to bring relevance and a relationship between the two, but it also adds to that natural theme where things are simply free to grow and flourish, as well as breaking any harsh contrasts between the two while retaining a boldness so as to allow for an easy time reading the text.

To make sure that it succeeded as an advertisement, I ensured that, although minimalist to fit the Indie conventions, it had reviews, a memorable title or theme, was aesthetically pleasing, provided platforms available for interaction and notified the audience of the artists and taster songs to put some information into the audiences minds and try to encourage the to research the advertisement's contents. It's quite obvious what should be included in an advertisement, however some did leave out reviews and song names but due to the minimalist nature I decided that I should try and fill the page with what I could to give it some meaningful substance.

The Digipak was a lot more complex, featuring a total of six panels (three front three back), meaning that it fit the frequent convention of having six sides, one disc and the 120x120x120mm sizing with spines of less than 1cm.

The first two panels, top left and center top, feature two woodland shots and a very minimalist layout. The left one is simply a photograph of some branches in a woodland space, the sky being captured partially to bring some blue into the design, having some slight editing to blur the edges and create the impression of feint light shafts. It fits the convention of an Indie photograph definitely, being woodland related, the colour scheme being natural and soft, editing only feint so not to disturb the beauty and sanctity of it and no text to get in the way; this is specifically aesthetic, though has the intention of bringing the house style some strength and adding to the theme present. It is noticeable that there are no brown tones used on the magazine advert, however the Digipak needed to have a stronger convention in order to stay as relevant as possible to the genre and music video, whereas the advertisement has justification through it's devotion to a particular segment of the video, as well as conveying the dreamlike symbol present through the plot of the video, whereas using a variety of tones, colours and scenes with the Digipak will look out of place, as shown by my feedback due to the consistency needed with each panel after one sets the theme. The center panel featured the bow from the video laying on the woodland floor. This was selected because it fits the conventions of the Indie genre as well as the theme of the initial panel, meaning it can flow without any conflict or contrast. The bow is relevant to the video, as well as being very natural and peaceful, inf act there is something about a weapon looking so at peace on nature's floor that speaks a lot about the peacefulness of the world presented. The panel here also features some legal text displaying the artist, publisher and 'disc' verification, though this was made with a softer tone in mind to abstain from disrupting the image as much as possible, as well as integrating nicely due to the colour, placement and font. The artists logo is also present, and I chose to have the same white background colour as shown on the magazine advert to maintain consistency, and to obviously place the same image associated to the artist into the audiences mind opposed to a different one, as this may refresh the image they already know and lead to not memorizing it at all.

The top right panel is a lot more eye catching, though the main reason behind this was due to it's position on the Digipak, as this is likely the image people will initially see with the Digipak. I also needed further justification for the use of the background image on the advertisement, and so I felt that carrying it across to the Digipak in some way would be beneficial, as well as looking appropriate and nice; to not reference the video and advertisement could be considered pointless and a waste of an opportunity to integrate the three products of the package. The wisps of white colour were drawn with the same brush as the title to retain that stylistic theme, and were put in place to add a little more 'movement' to the image, and to associate it more with the dreamy convention of the Indie genre. A Digipak or album's cover (or front panel) is often it's symbol, for instance the well known album cover for one of Nirvana's works where a baby is depicted to be swimming after a dollar; the cover is like a book's cover, or a film, or a game, and should be eye catching and memorable, so more detail and colour is a smart choice in my opinion.

The bottom three panels are a lot more simple, having one image spreading across all three panels. Having three panels of different layouts and designs across the top was good and it worked, however more information is needed on the inside of the Digipak, so I felt that a calmer tone was necessary. This is conventional with a lot of Digipaks and albums, as the insides are often filled with text, or CD holders or booklets, meaning that less substance in terms of background and artwork is necessary. Moreover, the outside is essentially advertisement, as this is the first thing people will see, making the outside aesthetics more important than the inside's. This can be seen in most of the Digipaks I have researched, including Linkin Park and KoRn. I decided to have the disc holder in the center because I thought it would be nice for the owner to see the disc the moment hey opened the Digipak, though I know of the time the disc is on a side panel though there isn't much of a convention with disc placement it seems. I also included a slot for a book filled with artwork and extra content (though I didn't actually have the time to make it), with the song list on the opposite panel. There wasn't much thought into where these two would go, apart from that they would be on the inside side panels. I decided on the booklet idea due to the Digipak feeling like something that needed exclusive content, so this idea just gave it more substance and is present with many Digipaks of any genre. The use of the same image across all three panels allowed for not only a nice soft look with little conflict or disruption, and was easy to place the text on top of it and keep it easy to read. The Digipak in general features brown for similar reasons to the Advertisement, and that is to make links to not only the Indie genre, but the Music Video as well, but essentially, Indie music and themes are often associated with nature and simplistic ideas, so a simplistic colour palette and layout seemed appropriate.

Final Music Video

Final Music Magazine Advertisement

Final Digipak Edit

Focus Group - Music Video

 The first thing they liked about the video was the use of various techniques and symbols to show the audience that the video was shot in 1st person, and to immerse them as deeply as possible into this concept. The use of the glasses on/off action helped with this, and was also said to be a nice shot transition. it was mentioned that a lack of variety in shots was present (I know of this) however I did try to make up for it with close-ups, long shots, low and high angle shots of sorts and notably jump cuts, as a 1st person POV video is going to lack shot diversity, but this was the intended idea, and so to break that 'code' would ruin the integrity of the video, as well as the emotion and confusion I wanted to convey (it may be disorientating to suddenly switch between the two, even with transitions, and would also render the whole concept and the effort of maintaining the same feel if I were to simply just change half way through the video with no reason).

The use of bike shots was also admired, and there was no criticism of this, as it provided an interesting way to not only pass time but to simply watch; attaching the camera to a bike was a pleasurable scene to those who have not experienced that kind of view before, the POV also adding to the positive effect of the shot.

The poster was only mentioned briefly in the video, and was regarded as a passing prop with no comment, and so I can safely tick this off as aesthetically legitimate and believable as a prop. Furthermore the bow and arrow shown at the beginning was not talked on much, as I think the main discomfort was the plot/narrative, as well as it being an opening with little context or goal other than to present a regular day in a woodland area. These will not be changed or altered, and the arrow idea fit the video (both quality and quantity) better than the previous opening (slow motion raindrops of poor quality). Regarding the plot again, it is apparent that people are still quite confused on the narrative structure and form, as they can't seem to tie lose ends or come to a concrete conclusion; although I want people to have free interpretation I also want to see them enjoy the video itself, which might be hard if there is little to understand. I will be a amending a few segments of the video in order to bring some more ideas into he video that people will have an easier time to pair with other events to establish a more concrete plot.

Another issue raised during the focus group was the scene with the quick rest transition, though I didn't see the problem here, as it's in time with the music, he rests and then wakes. Someone pointed out that the lighting does not change, and his trousers are still on, though the disorientation and delusion he is experiencing, as it might with anyone else, may be the thing leading him to sleeping ridiculous hours, as well as a loss of time present with the short (and seemingly too fast transitions of time) also adding to the idea of extreme mental difficulties at the trauma he has experienced, but simply showing the secret behind his delusion straight away would take away some of the intended strain on the viewer as they try to work out what's happening (adding an explanation at the end seems a likely action now, and should clarify the events unfolding, which may give the viewer intense satisfaction to finally tie up every loose end at the finale of the video and finally understand it all).

 To conclude, the focus group saw the video as generally good, the POV having it's flaws (i.e. shot variation, quality, disorientation, lack of clarity), though also bringing about an emotional connection, a new way of seeing a story and ultimately a biased story where our ideas and conclusions are all drawn from the one character we see them from, as well as allowing for that emotional connection due to experiencing what he experiences ('he' being the actor/ camera man).

The quality I can't improve on tremendously due to lighting, notice, workload and camera capabilities during movement and lighting changes. The narrative however, I can improve upon and plan to do so; I will start with tweaking the ending (which was fairly empty anyway) with some symbol of signifier of the other character's fate. I will also add in a few more visual transitions of time, perhaps slowing some clips, flicking through a calender, a clocks hands (forward or reverse, depending on how far into delusion he is). The editing though (as in style of editing) I will keep the same, as there were no complaints and it pleased the group to watch it in time with the music.

Essentially, my narrative is a confusing one, and although I have the intentions of a narrative video, I also touch on the qualities of conceptual (no performance, however), and so am expecting an amount of questioning. The plot itself is a strange one, and the filming was not precisely as I envisioned, which was to be expected because developments are made which either excel or hinder production and filming, however I believe that the main augmentation I must apply is to that of the plot, and a change of ending as well as a reminder of time passing may resolve this confusion.

Overall, I am happy with the feedback the focus group gave me on my video and ancillary products, and I will tweak the products to a few of their comments, though largely keeping them as they are, mainly due to time and personal belief that the products are finished, and if I were to make too many changes and please too many people there is the definite idea that someone else may find it needs changing or that it becomes over complicated which would alter the idea of the products fitting the Indie genre's conventions of simplicity.

Focus Group - Advertisement and Digipak

Above is the Prezi for my focus group feedback, which was directed towards my Magazine Advertisement and my Digipak. While there are amendments to be made, it seems that I am getting very close to the finished products. I also sent the products digitally to several friends residing in other countries to get a multicultural response from people similar to the target audience (essentially age and music taste); this was undertaken using Skype, whereby I noted the various comments and ideas, and it was found that the opinions of it didn't really change that much (essentially the same comments I received from the in person focus group).

Final Edit

Final Edit of Digipak

Here is the final Edit of the Digipak.

Audience Feedback on Ancillary Products

Audience Feedback Ancillary Products

I am going to be following a lot of the criticisms mentioned, as I too believe a lot of these need amending, my questions sometimes referring specifically to parts I was unsure of. The two bottom left and bottom right images were purely for trail purposes, as I felt that the digipak felt too empty, so I will be ridding of them and brightening the Digipak entirely to fit the convention of the front cover. I will also be reconsidering the top panel's contents, and adding some more content to ensure that the Digipak gives the desired amount of extra content.

Digipak Title Concepts

Using a few images that I made, I was able to use the process of 'masking' (with Adobe Flash) to bring across the idea of an image being the text. Using the pixel-art (or trixel in this case) I could perhaps retain an elegant form of simplicity that would suit the genre by using these images, though I did have the idea of using actual eyes (photography or drawn) in place of the images I prepared, having relevance to the title, music video, song name as well as being aesthetically pleasing. As well as this, I had the idea of using some shots of the forest areas used during filming for the text, as this looks nice and natural, as well as offering a nice solid HD image to use with lots of colour and tone diversity, meaning that choosing a background colour for the cover will be a lot easier and more manageable.

I haven't yet decided what image to use as the underlay, or if I'll even use the shape I made, but it is likely that I will use either eyes, forests, or low toned pixel art like the purple one featured above, possibly even a combination of two concepts merged together, such as a photograph of eyes rendered with Hexels for a pixellated/digital effect.

Advertisement analysis

The left advertisement is very spacious, neat, clean and somewhat hard to make out due to the choice of similar colours, as well as the tones used. Due to the editing of the photo for the desired effect it makes it hard to make out the white text, however is eye catching. We see the emboldened name of the artist at the top, and the rest follows in a centered fashion, many 4 star reviews being presented with actual stars to ensure that the audience immediately knows of it's credibility, the names of the reviewers being quite feint due to the rating itself being more important. There is also the record group in the bottom right hand corner, as well as a website link at the very bottom. Evidently the name of the artist has been given more prominence due to the care given to ensuing visibility, which leads me to believe that this is the most important part of the advertisement, as it is the initial point of interest for the audience. Also, words such as 'new' (pull phrases) add to the sense of excitement and enthrall the reader into the belief of this product being exclusive.

The right hand advertisement is much more clean and has less movement, the letters being evidently three dimensional due to the shading and shadows, and is very informal in it's style, the colours being varied standing out against the grey background. Again, a similar layout is used, with a centered theme, as well as the "Out now" vocabulary and ideas conveyed. Also, it's apparent that many other platforms and media types are listed, which would appeal to younger groups indefinitely, the words "download" and "stream" immediately telling us of it's ease of access. The bombardment of not only pull quotes but also emboldened text conveys the sense of urgency, excitement and limited availability (exclusivity), which is far more to the point and eye catching than the other advertisement, though the professionalism of the left one is far more acceptable in this sense, as more people have heard of Paul Weller, meaning that there is less advertisement needed  as he already has a fanbase that follows him, whereas the other looks as if it plans to pull in new fans. My magazine advert will fit the conventional A4 size as shown above with these two advertisements.

Plan for Digipak

Below is the rough plan for the Digipak, the top 3 panels being the outside, and the lower ones being the inside. I have not included the spines yet, but they will essentially just be the logo, digipak name and name of artist.

Plan for Advertisement

I haven't decided on all of the colours as of yet, but the lower half will be black for the white text. The text will be sleek and neat, as well as constant, apart from maybe the title, which might be incorporated into the actual image, as well as carrying across the conventions of the Digipak. This is a rough guide, and I will use this as a small reminder of the general layout often featured in advertisements of the 'calmer' genres, i.e. indie, electronic and acoustic styled music.

The image will likely be first person in a sense, maybe featuring arms reaching forwards, and will be digitally augmented, possibly with a program I use called Hexels, or at least rendered using it for a digital effect. The actual image itself I am unsure of, though may feature wildlife, nature, scenery, flora or fauna, as that was a theme in my music video and suits the genre.

Digipak analysis

This image of a "Guns and Roses" CD case shows the difference between standard albums and CDs when compared to Digipaks (this example is quite old and outdated, however the same concepts apply). The case itself is usually made of a different material entirely, if not slightly, and features more of a card feel to allow for a soft look, almost luxury, due to it's unconventional appearance, as well as the obvious folding and compartments featured. Furthermore, for production and ease of creation and assembling, this card material proves to be much more efficient and cheaper than multiple hinges and plastic moulds, as well as meaning that the artwork and text can be printed directly onto the body itself opposed to a thin piece of paper tucked into the back of the front panel. In general, we see that Digipaks look generally more professional, clean, smart, soft, unmechanical and solely functional. Plus, the card body can be integrated into plastic moulds for the CD to grip, and for small books to slot into pouches or slits in the actual cover, which can be 'opened' by squeezing each side lightly to make an opening for the CD or books to slide right out, the grip from the card when unpressed keeping the contents inside, essentially.

Modern Digipaks seem to involved more action and general fan-desired content due to their exclusivity, as a Digipak is essentially aimed at dedicated fans, making it's purpose that of collection, enjoyment and investment into the artist as a business, fanbase and to convey that sense of dedication between artist and fan, both ways. The idea behind releasing a Digipak is not only a record of their achievements, but also as a way for fans to have a piece of the journey, and to own an exclusive part of their career. Upon analysis, it's basically a marketing technique where fans are convinced that this particular copy of their work is somewhat exclusive due to the books, artwork, general unconventional aesthetics and small extras included (such as new songs much unheard of, or extra content for the money), in my opinions. I don't fully believe this, but it is definitely an element involved, and to truly dedicated fans, they're sometimes forced/compelled to buy this item to aquire it for their collection despite it including content they may already possess, much like a child purchasing the same action figure due to a new coloured costume that cannot be obtained on it's own, or someone buying an exclusive product despite the higher price just because of it's limited availability (such as the Anchorman 2 Tango cans).

The two digipaks for "KoRn" and Linkin Park" feature very similar elements, possibly due to the shared genre. They have prominently light and dark extremities (tone-wise) opposed to a confliction on tone, colour and hue, as well as featuring colours like grey, red, black and brown, an accent colour present, also.

Notably, the title is quite clearly not always central, but is placed where it best serves it's function; Korn have a theme of black and white photographs used with the digipak (including the small booklet of photographs tucked away in the front cover's sleeve), which are also quite functional for highlighting/distinguishing the text desired to be read and seen, Korn using the title and content list to do their job on the left-hand 3rd of the cover to allow for the image to have a prominent presence, also due to Korn not having any kind of symbol apart from the logo itself meaning that their 'mark' doesn't take up enough room to look good on the cover with the photograph used. On the other hand, Linkin Park use the full cover for their digipak due to a symbol being used often, as well as their absence of any kind of photography, meaning that they can use the full cover with no worry of disrupting anything. The colours used are similar to that of Korn, the background colours being somewhat soft and darker toned than that of the title and logo (the lack of sharp contrast in tone between colours of the palette used making for a soft 'sandy' look, as if old tarnished paper or dirt is a theme to the digipak's contents, whereas Korn may have a story or narrative in mind with their digipak due to the extensive, and promoted, photography), which makes for a pleasing, rough, soft weathered look, suiting the genre. As a last point, they both feature a warning for their content, "parental advisory", which is to safeguard younger people from consuming information that the parents may be unaware of or disapproving of, such as swearing or violent themes.

The back covers are similar to eachother, as well as similar to their front covers; the colour palette being carried across evidently, the text also being the same as before. Linkin Park again features their focus on the centre of the space used, whereas Korn retain their style and place it in a column along the left hand 3rd. Both feature small bits of similar information at the bottom with content regarding the label they're partnered with, distributors etc, as well as a barcode in the upper right corner. 

The compatibility of the Linkin park (LP) Digipak CD(s) is displayed on the side. as well as the slit where the book is held on the front cover. The material is tough yet flexible to ensure that it can be pulled around and retain it's value and form.

The spines of the Digipaks feature these slits for content and booklets, as well as information on the actual Digipak itself, making it easier for customers to find the product in the shelves when stacked alongside eachother, as well as for browsing collections people have for the particular one they want. It also has quite specific information, the symbol/logo being present, and the edition/album/band name all there to show what exact part of the collection it is for easier navigation for purchasing or simply just finding. On top of this, the spine also has an element of nostalgia; people with collections often like to line them all up side by side to display the spines so as to have the satisfaction of a complete collection, the spines being different as the artists evolved and grew yet keeping some of the same qualities, such as the Harry Potter films which featured Harry's portrait getting older with each edition.

Linkin Park have a similar spine to Korn, the band name simply being emboldened to show who the artists are for their fans to locate their music, with the details in that red accent colour. The logo is also present, and acts as a well known and eye catching symbol, which is frequently used in a variety of media forms, including car brand ads, game companies and computer programs.

The spine also obviously has the simple function of allowing for a box-like container when assembled, holding the many contents inside well, and allowing for the 'net' to be folded with some actual depth opposed to an instant fold, making it for too '2D' for any amount of exclusive content, as well as looking like it's bulging and untidy.

The spines will only be roughly 5mm across, the actual squares to make up the body of the digipak being 120x120mm, making the height 120mm and the total length 450mm.

Summary of Music Video Process

Successions

I have constructed a completed music video with the continuity edits I desired, as well as exploring various ways in which edits can be formed towards different meanings. I also managed to manage my time quite well to get the filming done, visiting a few local locations which suited the needs of the filming. I also made use of my camera and the various mounts, and although some clips had to be forgotten due to impracticality and general overall change of the style trying to be captured. I also managed to get a few really nice shots while on my bike, which featured continuity and purpose for time passing, as well as showing a range of camera placements within the restriction of first person view.

Unsuccessful Parts

There were a few setbacks, mainly with editing, whereby menial tasks were undertaken editing-wise which ended up too scruffy or ill fitting, such as the text appearing from the phone. This shot was simply too randomly placed wherever I tried to slot it, and so wasn't very practical towards the continuity of it all, though would provide solidarity and clarity towards the narrative. There was also an issue that I knew would occur, whereby the lighting and quality was affected, for instance a lot of indoor lights giving of a golden hue that 'damaged' the shot and didn't suffice to illuminate certain features, as well as reducing the sharpness. However, despite camera shakiness, pixellation, lighting and shot type restriction, this was in some ways a desired effect, and was expected from a first person camera, as well as budget being a factor that would affect the quality. Shakiness was obviously a feature that would be present with such a style of editing, though also adds the desired sense of realism, as a HD quality video with perfect angles and movement (as if on tracks) involving panning and zooming would not be realistic, though a video with shakiness, movement, no zooming or panning is realistic. Also, I had a slight fall out with one of the desired actors, and so only featured one other character besides myself, though this only affected one plot point and would have taken up a lot of screen time to stay appropriately relevant.

Amendments to be made

The only things that I will have to do, judging by feedback as well as my own analysis, will be to add a small finishing shot on the end to summarise the end result of the story, possibly some calendars being flipped to show time passing with relevance to the ending to let the plot points form an explanation in the viewer's head. I also need to refilm one segment (after he falls over) where not a lot happens and the editing is quite forced, it is unfitting and somewhat time wasting and so will be refilmed and reconsidered. I will also refilm the opening shots, as they're considerably lower quality than intended, as well as not being first person, though I don't mind this in the opening as much, as continuity is only important in this aspect once the POV filming starts.

Digipak Research

The Shape of a Digipak Often Differs