Music Video Definition

A music video is essentially the pairing of visuals alongside a soundtrack or song. The lyrics and music itself often combine for an aesthetically pleasing, as well as equally engaging tone, as well as sometimes to inspire emotion, such as with a sad narrative alongside a sad themed track, or where actions in the video act with the beat, drop or climax with a song to make the viewer experience a greater love for the song, giving them "goosebumps" if the narrative and song synchronise or inspire new context.

Music videos are divisible into three different main sections: Narrative, whereby the video tells a story; Performance, where the band is captured performing the song and lipsinking, conventionally with focus on the vocalist; And finally Conceptual, where the lyrics and song have little impact on the visuals, sometimes not at all, with the effects and images just being there as something to watch.

Music videos are to initially promote a song, which is why most extremely popular songs will have a video; to have a very popular song without a video leaves it at a disadvantage, as it would be harder to advertise itself, as well as allow playing on different media forms, such as music channels like 'Scuzz'.