Advertisement analysis

The left advertisement is very spacious, neat, clean and somewhat hard to make out due to the choice of similar colours, as well as the tones used. Due to the editing of the photo for the desired effect it makes it hard to make out the white text, however is eye catching. We see the emboldened name of the artist at the top, and the rest follows in a centered fashion, many 4 star reviews being presented with actual stars to ensure that the audience immediately knows of it's credibility, the names of the reviewers being quite feint due to the rating itself being more important. There is also the record group in the bottom right hand corner, as well as a website link at the very bottom. Evidently the name of the artist has been given more prominence due to the care given to ensuing visibility, which leads me to believe that this is the most important part of the advertisement, as it is the initial point of interest for the audience. Also, words such as 'new' (pull phrases) add to the sense of excitement and enthrall the reader into the belief of this product being exclusive.

The right hand advertisement is much more clean and has less movement, the letters being evidently three dimensional due to the shading and shadows, and is very informal in it's style, the colours being varied standing out against the grey background. Again, a similar layout is used, with a centered theme, as well as the "Out now" vocabulary and ideas conveyed. Also, it's apparent that many other platforms and media types are listed, which would appeal to younger groups indefinitely, the words "download" and "stream" immediately telling us of it's ease of access. The bombardment of not only pull quotes but also emboldened text conveys the sense of urgency, excitement and limited availability (exclusivity), which is far more to the point and eye catching than the other advertisement, though the professionalism of the left one is far more acceptable in this sense, as more people have heard of Paul Weller, meaning that there is less advertisement needed  as he already has a fanbase that follows him, whereas the other looks as if it plans to pull in new fans. My magazine advert will fit the conventional A4 size as shown above with these two advertisements.